We are a Wisconsin-based law firm representing people who have been seriously injured and families who have lost loved ones in motorcycle accidents and other fatal crashes. Our practice focuses on motorcycle, bicycle, and scooter injury cases, as well as wrongful death claims arising from preventable negligence throughout Wisconsin.

This firm exists for a specific reason. Motorcyclists and other vulnerable road users are often misunderstood, underprotected, and underserved in the legal system. Many general personal injury lawyers handle car accident cases every day but quietly avoid motorcycle cases or fail to understand what makes them different. We built this practice to change that.

Why This Firm Exists

This firm was not created to be everything to everyone. It was created to handle a type of case that too many law firms overlook.

Motorcycle accidents, bicycle crashes, and scooter collisions are not just smaller versions of car accident cases. They involve different dynamics, different injuries, different biases, and different risks at trial. Riders and families often learn this the hard way when they discover that the lawyer they hired does not truly understand motorcycles or the culture around them.

I saw that problem early in my legal career. I also lived it long before I became a lawyer.

Riding, Responsibility, and Perspective

Before law school and long before I represented injured clients, I was a rider.

I grew up riding motorcycles and spent years immersed in the riding community. Riding teaches awareness, accountability, and respect for risk in a way few other activities do. You learn quickly that your safety depends on your judgment, your skill, and the choices of drivers around you. You also learn how often riders are blamed for crashes they did not cause.

That experience never left me.

Even though I no longer ride today, I never lost the rider mindset. I understand the reality of riding from the inside. I know what it means to scan traffic constantly, to anticipate mistakes, and to feel invisible to inattentive drivers. That perspective shapes how I evaluate cases, how I work with experts, and how I explain crashes to insurance companies, judges, and juries.

Law School, Friendship, and Wisconsin Roots

During law school, I became best friends with Clay Griessmeyer, who grew up in Wisconsin. Through that friendship, Wisconsin became more than a place on a map. It became personal.

I spent time in the state, learned its communities, and saw firsthand how motorcyclists are part of Wisconsin culture. From rural highways to small towns to city streets, riders are a visible and important part of life in Wisconsin. Yet they face the same problems riders face everywhere, including distracted drivers, unsafe left turns, road hazards, and unfair assumptions after serious crashes.

As my legal training progressed, it became clear to me that Wisconsin riders and families needed lawyers who genuinely understood what was at stake in these cases.

The Problem with General Personal Injury Firms

Many personal injury firms advertise that they handle motorcycle, bicycle, and scooter accident cases. In practice, many of them prefer not to.

Motorcycle, bicycle and scooter cases are often more complex. The injuries are more severe. The insurance companies fight harder. Jury bias can be real. Liability is frequently contested, even when the evidence is strong. These cases demand focused investigation, accident reconstruction, medical clarity, and the confidence to take a case to trial when necessary.

Because of that, motorcycle accident, bicycle accident, and scooter accident cases are regularly undervalued, mishandled, or quietly pushed toward quick settlements that do not reflect the true harm suffered by the rider or family.

I saw this repeatedly and knew it was a problem that deserved a dedicated solution.

A Firm Focused on Motorcycle, Bicycle, and Scooter Cases

This firm was built to focus on vulnerable road users.

Our work centers on:

Motorcycle accident injuries
Bicycle accident injuries
E-Bike accident injuries
Scooter and electric mobility device injuries
Fatal crashes and wrongful death cases

By narrowing our focus, we gain deeper knowledge, stronger case strategies, and better outcomes for the people we represent. We understand how these crashes happen, how injuries affect lives long term, and how insurers attempt to shift blame away from negligent drivers.

This focus also allows us to work closely with medical providers, life care planners, accident reconstruction experts, and economists who understand the realities riders face.

Wrongful Death Cases Involving Riders

When a motorcycle crash results in death, the harm extends far beyond the collision itself. Families are left with grief, unanswered questions, and financial uncertainty.

Wrongful death cases involving motorcycle crashes require care, patience, and precision. They also require the willingness to confront unfair narratives that insurers often rely on when a rider is no longer alive to tell their story.

We represent families in wrongful death cases with the seriousness they deserve. Our goal is accountability, truth, and meaningful justice, not quick resolutions that minimize loss.

How Rider Experience Shapes Legal Strategy

Understanding motorcycles is not about hobby knowledge. It is about credibility.

When lawyers understand riding, it shows in:

How they investigate crashes
How they select experts
How they counter bias
How they explain rider behavior to a jury
How they communicate with grieving families

That experience allows us to frame cases accurately, humanize the injured person, and bring clarity to complex events. It also helps us push back against assumptions that would otherwise go unchallenged.

Commitment to Wisconsin Clients

Although my career and life experiences extend beyond one state, this firm is dedicated to representing Wisconsin clients. The laws, the courts, and the communities matter. We take the time to understand local procedures and expectations so that our clients are not treated like case numbers.

Wisconsin riders deserve representation that respects both their independence and their vulnerability on the road.

Our Philosophy

We believe:

Motorcyclists, cyclists, and scooter riders deserve equal justice
Serious injury cases require focus and commitment
Wrongful death cases deserve dignity and honesty
Clients deserve clear communication and realism
Not every case should settle, and some must be tried

We intentionally keep our practice selective so we can give cases the attention they require.

Moving Forward

This firm exists because there is a need. That need has not gone away.

Drivers are more distracted than ever. Roads are more crowded. Vulnerable road users continue to bear the consequences. Until that changes, we will continue doing this work with care, focus, and respect for the people we represent.

McCarthy Motorcycle Law
30 W. Mifflin St., 8th Flr.
Madison, WI 53703
By Appointment Only

608-405-7500
Contact@WisconsinsMotorcycleLawFirm.com

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Legal Information

McCarthy Motorcycle Law is a Wisconsin motorcycle accident and wrongful death law firm representing injured riders and families affected by fatal crashes. We handle motorcycle, bicycle, and scooter injury cases throughout Wisconsin.

Attorney advertising. This website is for informational purposes only and does not constitute legal advice. Viewing or using this site does not create an attorney‑client relationship. Past results do not guarantee future outcomes.

About Our Wisconsin Motorcycle Accident and Wrongful Death Law Firm

A Wisconsin Law Firm Built to Protect Vulnerable Road Users